Artificial Intelligence and You

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Artificial Intelligence is all around us. It affects our everyday lives regardless if you realize it or not. AI is the way by which a machine or innovative technology can carry out a task in a smarter, more efficient way then humans can. It is giving these machines large sets of data and letting them learn from themselves. In this, AI personalizes the way businesses interact with their customers or with other business. For example, you are on Facebook and you recognize an ad from a product that you have been interested in buying for a while.  This is a real-time example of AI effecting the way marketing is done. Why is this showing up now? Because Facebook is a large player in AI alongside other businesses; and we see that 25% of companies are involved in AI.  Of that 25%, the majority are B2B marketers. With the help of AI, companies are able to come up with new creative and innovative ways to reach their targeted audience. There has been a lot of research done in this field and with the upward trend, AI will only continue to grow and revolutionize B2B Marketing.

4 Ways AI Can Help You With Lead Generation?

  1. Having Good Data: It is key to have clean data free of errors to help you optimize your use of new technologies. With cutting edge Artificial Intelligence, you will be able to gain the cleanest data and better understand the behavior of each lead.
  2. Understanding Your Marketing Mix: It is important to have a clear understanding of who your target audience is. AI is built to do just that, it thinks logically through your data to properly match you with the right leads and with even more information than before.
  3. Taking Standard Lead Generation to the Next Level: AI is built to learn, this way you can adjust what you put into a campaign to get what you want out of it. This allows you to maximize the use of leads and get the most out of lead generation platforms.
  4. Deeper Dive into Leads: With less hands on B2B marketing techniques and more automation, AI allows for an efficient and streamlined process amongst B2B customers for more fast-paced, real-time marketing techniques. This would allow for you to dive deeper into your leads; giving you more information about your potential customers than ever before.Click Here to Learn More!

Erica Pavlo
Digital Marketing Specialist
Bilin Technology




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