There is a growing buzz around AI. It’s commonly mentioned amongst trends and next big things, but that’s typically where the conversations stop. If you ask most experts in digital media to define their AI strategy, you will most likely get a puzzled look or an explanation of what they think the possibilities might be.

First, let’s dispel the myth. AI is not a magic bullet that solves all your business challenges, at least not in 2018. AI is nothing more than an algorithm designed to mimic human problem solving, and for marketing applications, a more accurate term to use would be a subset of AI, Machine Learning combined mixed with Data Mining.

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