Jul 20, 2016 | Account-based Marketing

At the spring Marketing Nation Summit in Las Vegas, account-based marketing (ABM) shared the keynote spotlight with the likes of Will Smith and famed author and Mount Everest climber Alison Levine.......

Jul 20, 2016 | Account-based Marketing

Nashville is known for its great barbeque. But last month, ribs weren’t the main conversation topic. Thousands of people gathered to talk about B2B marketing at the annual SiriusDecisions Summit.....

Jul 20, 2016 | Account-based Marketing

Account-based marketing (ABM) allows you to ‘flip the funnel’ on traditional lead generation, creating a more targeted approach to B2B marketing and sales......

May 24, 2016 | B2B

B2B media buyers and planners are gaining comfort with programmatic options, per a recently-released survey from Kantar Media SRDS and Connectiv. Conducted among 150 B2B media buyers....

July 8, 2015 | B2B

Though they’re trying to dig themselves out of the hole, business-to-business (B2B) marketers continue to miss the mobile mark. In May 2015 polling by Regalix, just 51% of B2B marketers worldwide .....

May 27, 2015 | B2B | Marketing Technology

Marketing automation adoption is high among business-to-business (B2B) marketers. According to April 2015 research by Regalix, 79% of B2B marketers worldwide used marketing automation......

March 2, 2015 | B2B

Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease. That’s according to ITSMA .....

February 24, 2015 - by MarketingCharts staff

Business buyers report receiving an average of 64 approaches from salespeople every week, according to a recent SAP survey, so it may not be too surprising......

January 6, 2015 | B2B

Business-to-business (B2B) marketers expect their responsibilities to be very different in two years. November 2014 polling by ITSMA found that brand and positioning was the No......

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